diff --git a/sysdeps/powerpc/powerpc64/le/power10/rawmemchr.S b/sysdeps/powerpc/powerpc64/le/power10/rawmemchr.S
new file mode 100644
index 0000000000..5351c2634f
--- /dev/null
+++ b/sysdeps/powerpc/powerpc64/le/power10/rawmemchr.S
@@ -0,0 +1,22 @@
+/* Optimized rawmemchr implementation for POWER10 LE.
+   Copyright (C) 2021 Free Software Foundation, Inc.
+   This file is part of the GNU C Library.
+
+   The GNU C Library is free software; you can redistribute it and/or
+   modify it under the terms of the GNU Lesser General Public
+   License as published by the Free Software Foundation; either
+   version 2.1 of the License, or (at your option) any later version.
+
+   The GNU C Library is distributed in the hope that it will be useful,
+   but WITHOUT ANY WARRANTY; without even the implied warranty of
+   MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the GNU
+   Lesser General Public License for more details.
+
+   You should have received a copy of the GNU Lesser General Public
+   License along with the GNU C Library; if not, see
+   <https://www.gnu.org/licenses/>.  */
+
+#include <sysdep.h>
+
+#define USE_AS_RAWMEMCHR 1
+#include <sysdeps/powerpc/powerpc64/le/power10/strlen.S>
diff --git a/sysdeps/powerpc/powerpc64/le/power10/strlen.S b/sysdeps/powerpc/powerpc64/le/power10/strlen.S
index ca7e9eb3d8..18222ebeb8 100644
--- a/sysdeps/powerpc/powerpc64/le/power10/strlen.S
+++ b/sysdeps/powerpc/powerpc64/le/power10/strlen.S
@@ -18,10 +18,50 @@
 
 #include <sysdep.h>
 
-#ifndef STRLEN
-# define STRLEN __strlen
-# define DEFINE_STRLEN_HIDDEN_DEF 1
-#endif
+/* To reuse the code for rawmemchr, we have some extra steps compared to the
+   strlen implementation:
+      - Sum the initial value of r3 with the position at which the char was
+        found, to guarantee we return a pointer and not the length.
+      - In the main loop, subtract each byte by the char we are looking for,
+        so we can keep using vminub to quickly check 64B at once.  */
+#ifdef USE_AS_RAWMEMCHR
+# ifndef RAWMEMCHR
+#  define FUNCNAME __rawmemchr
+# else
+#  define FUNCNAME RAWMEMCHR
+# endif
+# define MCOUNT_NARGS 2
+# define VREG_ZERO v20
+# define OFF_START_LOOP 256
+# define RAWMEMCHR_SUBTRACT_VECTORS \
+	vsububm   v4,v4,v18;	    \
+	vsububm   v5,v5,v18;	    \
+	vsububm   v6,v6,v18;	    \
+	vsububm   v7,v7,v18;
+# define TAIL(vreg,increment)	   \
+	vctzlsbb  r4,vreg;	   \
+	addi	  r4,r4,increment; \
+	add	  r3,r5,r4;	   \
+	blr
+
+#else /* strlen */
+
+# ifndef STRLEN
+#  define FUNCNAME __strlen
+#  define DEFINE_STRLEN_HIDDEN_DEF 1
+# else
+#  define FUNCNAME STRLEN
+# endif
+# define MCOUNT_NARGS 1
+# define VREG_ZERO v18
+# define OFF_START_LOOP 192
+# define TAIL(vreg,increment)	   \
+	vctzlsbb  r4,vreg;	   \
+	subf	  r3,r3,r5;	   \
+	addi	  r4,r4,increment; \
+	add	  r3,r3,r4;	   \
+	blr
+#endif /* USE_AS_RAWMEMCHR */
 
 /* TODO: Replace macros by the actual instructions when minimum binutils becomes
    >= 2.35.  This is used to keep compatibility with older versions.  */
@@ -50,19 +90,13 @@
 	li	  r6,offset;		    \
 	LXVP(v4+32,offset,addr);	    \
 	LXVP(v6+32,offset+32,addr);	    \
+	RAWMEMCHR_SUBTRACT_VECTORS;	    \
 	vminub	  v14,v4,v5;		    \
 	vminub	  v15,v6,v7;		    \
 	vminub	  v16,v14,v15;		    \
-	vcmpequb. v0,v16,v18;		    \
+	vcmpequb. v0,v16,VREG_ZERO;	    \
 	bne	  cr6,L(label)
 
-#define TAIL(vreg,increment)	   \
-	vctzlsbb  r4,vreg;	   \
-	subf	  r3,r3,r5;	   \
-	addi	  r4,r4,increment; \
-	add	  r3,r3,r4;	   \
-	blr
-
 /* Implements the function
 
    int [r3] strlen (const void *s [r3])
@@ -72,11 +106,21 @@
 
 .machine power9
 
-ENTRY_TOCLESS (STRLEN, 4)
-	CALL_MCOUNT 1
+ENTRY_TOCLESS (FUNCNAME, 4)
+	CALL_MCOUNT MCOUNT_NARGS
+
+#ifdef USE_AS_RAWMEMCHR
+	xori	r5,r4,0xff
 
-	vspltisb  v18,0
+	mtvsrd	v18+32,r4	/* matching char in v18  */
+	mtvsrd	v19+32,r5	/* non matching char in v19  */
+
+	vspltb	v18,v18,7	/* replicate  */
+	vspltb	v19,v19,7	/* replicate  */
+#else
 	vspltisb  v19,-1
+#endif
+	vspltisb  VREG_ZERO,0
 
 	/* Next 16B-aligned address. Prepare address for L(aligned).  */
 	addi	  r5,r3,16
@@ -90,16 +134,25 @@ ENTRY_TOCLESS (STRLEN, 4)
 	vcmpequb. v6,v0,v18
 	beq	  cr6,L(aligned)
 
+#ifdef USE_AS_RAWMEMCHR
+	vctzlsbb  r6,v6
+	add	  r3,r3,r6
+#else
 	vctzlsbb  r3,v6
+#endif
 	blr
 
-	/* Test next 176B, 16B at a time.  The main loop is optimized for longer
-	   strings, so checking the first bytes in 16B chunks benefits a lot
-	   small strings.  */
+	/* Test up to OFF_START_LOOP-16 bytes in 16B chunks.  The main loop is
+	   optimized for longer strings, so checking the first bytes in 16B
+	   chunks benefits a lot small strings.  */
 	.p2align 5
 L(aligned):
+#ifdef USE_AS_RAWMEMCHR
+	cmpdi	cr5,r4,0	/* Check if c == 0.  This will be useful to
+				  choose how we will perform the main loop.  */
+#endif
 	/* Prepare address for the loop.  */
-	addi	  r4,r3,192
+	addi	  r4,r3,OFF_START_LOOP
 	clrrdi	  r4,r4,6
 
 	CHECK16(v0,0,r5,tail1)
@@ -113,15 +166,43 @@ L(aligned):
 	CHECK16(v8,128,r5,tail9)
 	CHECK16(v9,144,r5,tail10)
 	CHECK16(v10,160,r5,tail11)
+#ifdef USE_AS_RAWMEMCHR
+	CHECK16(v0,176,r5,tail12)
+	CHECK16(v1,192,r5,tail13)
+	CHECK16(v2,208,r5,tail14)
+	CHECK16(v3,224,r5,tail15)
+#endif
 
 	addi	  r5,r4,128
 
+#ifdef USE_AS_RAWMEMCHR
+	/* If c == 0, use the same loop as strlen, without the vsububm.  */
+	beq	cr5,L(loop)
+
+	/* This is very similar to the block after L(loop), the difference is
+	   that here RAWMEMCHR_SUBTRACT_VECTORS is not empty, and we subtract
+	   each byte loaded by the char we are looking for, this way we can keep
+	   using vminub to merge the results and checking for nulls.  */
+	.p2align 5
+L(rawmemchr_loop):
+	CHECK64(0,r4,pre_tail_64b)
+	CHECK64(64,r4,pre_tail_64b)
+	addi	  r4,r4,256
+
+	CHECK64(0,r5,tail_64b)
+	CHECK64(64,r5,tail_64b)
+	addi	  r5,r5,256
+
+	b	  L(rawmemchr_loop)
+#endif
 	/* Switch to a more aggressive approach checking 64B each time.  Use 2
 	   pointers 128B apart and unroll the loop once to make the pointer
 	   updates and usages separated enough to avoid stalls waiting for
 	   address calculation.  */
 	.p2align 5
 L(loop):
+#undef RAWMEMCHR_SUBTRACT_VECTORS
+#define RAWMEMCHR_SUBTRACT_VECTORS /* nothing */
 	CHECK64(0,r4,pre_tail_64b)
 	CHECK64(64,r4,pre_tail_64b)
 	addi	  r4,r4,256
@@ -140,10 +221,10 @@ L(tail_64b):
 	   block and mark it in its corresponding VR.  lxvp vx,0(ry) puts the
 	   low 16B bytes into vx+1, and the high into vx, so the order here is
 	   v5, v4, v7, v6.  */
-	vcmpequb  v1,v5,v18
-	vcmpequb  v2,v4,v18
-	vcmpequb  v3,v7,v18
-	vcmpequb  v4,v6,v18
+	vcmpequb  v1,v5,VREG_ZERO
+	vcmpequb  v2,v4,VREG_ZERO
+	vcmpequb  v3,v7,VREG_ZERO
+	vcmpequb  v4,v6,VREG_ZERO
 
 	/* Take into account the other 64B blocks we had already checked.  */
 	add	r5,r5,r6
@@ -165,7 +246,9 @@ L(tail_64b):
 	or	  r10,r8,r7
 
 	cnttzd	  r0,r10	  /* Count trailing zeros before the match.  */
+#ifndef USE_AS_RAWMEMCHR
 	subf	  r5,r3,r5
+#endif
 	add	  r3,r5,r0	  /* Compute final length.  */
 	blr
 
@@ -213,9 +296,32 @@ L(tail10):
 L(tail11):
 	TAIL(v10,160)
 
-END (STRLEN)
+#ifdef USE_AS_RAWMEMCHR
+	.p2align  5
+L(tail12):
+	TAIL(v0,176)
+
+	.p2align  5
+L(tail13):
+	TAIL(v1,192)
+
+	.p2align  5
+L(tail14):
+	TAIL(v2,208)
+
+	.p2align  5
+L(tail15):
+	TAIL(v3,224)
+#endif
+
+END (FUNCNAME)
 
-#ifdef DEFINE_STRLEN_HIDDEN_DEF
+#ifdef USE_AS_RAWMEMCHR
+weak_alias (__rawmemchr,rawmemchr)
+libc_hidden_builtin_def (__rawmemchr)
+#else
+# ifdef DEFINE_STRLEN_HIDDEN_DEF
 weak_alias (__strlen, strlen)
 libc_hidden_builtin_def (strlen)
+# endif
 #endif
diff --git a/sysdeps/powerpc/powerpc64/multiarch/Makefile b/sysdeps/powerpc/powerpc64/multiarch/Makefile
index ea50b61674..e6e013db17 100644
--- a/sysdeps/powerpc/powerpc64/multiarch/Makefile
+++ b/sysdeps/powerpc/powerpc64/multiarch/Makefile
@@ -33,9 +33,9 @@ sysdep_routines += memcpy-power8-cached memcpy-power7 memcpy-a2 memcpy-power6 \
 
 ifneq (,$(filter %le,$(config-machine)))
 sysdep_routines += memcpy-power10 memmove-power10 memset-power10 \
+		   rawmemchr-power9 rawmemchr-power10 \
 		   strcmp-power9 strncmp-power9 strcpy-power9 stpcpy-power9 \
-		   rawmemchr-power9 strlen-power9 strncpy-power9 stpncpy-power9 \
-		   strlen-power10
+		   strlen-power9 strncpy-power9 stpncpy-power9 strlen-power10
 endif
 CFLAGS-strncase-power7.c += -mcpu=power7 -funroll-loops
 CFLAGS-strncase_l-power7.c += -mcpu=power7 -funroll-loops
diff --git a/sysdeps/powerpc/powerpc64/multiarch/ifunc-impl-list.c b/sysdeps/powerpc/powerpc64/multiarch/ifunc-impl-list.c
index b123c6a3d3..a92b67448e 100644
--- a/sysdeps/powerpc/powerpc64/multiarch/ifunc-impl-list.c
+++ b/sysdeps/powerpc/powerpc64/multiarch/ifunc-impl-list.c
@@ -257,6 +257,10 @@ __libc_ifunc_impl_list (const char *name, struct libc_ifunc_impl *array,
   /* Support sysdeps/powerpc/powerpc64/multiarch/rawmemchr.c.  */
   IFUNC_IMPL (i, name, rawmemchr,
 #ifdef __LITTLE_ENDIAN__
+	      IFUNC_IMPL_ADD (array, i, rawmemchr,
+			      (hwcap2 & PPC_FEATURE2_ARCH_3_1)
+                              && (hwcap & PPC_FEATURE_HAS_VSX),
+                              __rawmemchr_power10)
 	      IFUNC_IMPL_ADD (array, i, rawmemchr,
 			      hwcap2 & PPC_FEATURE2_ARCH_3_00,
 			      __rawmemchr_power9)
diff --git a/sysdeps/powerpc/powerpc64/multiarch/rawmemchr-power10.S b/sysdeps/powerpc/powerpc64/multiarch/rawmemchr-power10.S
new file mode 100644
index 0000000000..bf1ed7e194
--- /dev/null
+++ b/sysdeps/powerpc/powerpc64/multiarch/rawmemchr-power10.S
@@ -0,0 +1,21 @@
+/* Optimized rawmemchr implementation for PowerPC64/POWER10.
+   Copyright (C) 2021 Free Software Foundation, Inc.
+   This file is part of the GNU C Library.
+
+   The GNU C Library is free software; you can redistribute it and/or
+   modify it under the terms of the GNU Lesser General Public
+   License as published by the Free Software Foundation; either
+   version 2.1 of the License, or (at your option) any later version.
+
+   The GNU C Library is distributed in the hope that it will be useful,
+   but WITHOUT ANY WARRANTY; without even the implied warranty of
+   MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the GNU
+   Lesser General Public License for more details.
+
+   You should have received a copy of the GNU Lesser General Public
+   License along with the GNU C Library; if not, see
+   <https://www.gnu.org/licenses/>.  */
+
+#define RAWMEMCHR __rawmemchr_power10
+
+#include <sysdeps/powerpc/powerpc64/le/power10/rawmemchr.S>
diff --git a/sysdeps/powerpc/powerpc64/multiarch/rawmemchr.c b/sysdeps/powerpc/powerpc64/multiarch/rawmemchr.c
index d906a4ea50..c0ffea2b93 100644
--- a/sysdeps/powerpc/powerpc64/multiarch/rawmemchr.c
+++ b/sysdeps/powerpc/powerpc64/multiarch/rawmemchr.c
@@ -26,6 +26,7 @@ extern __typeof (__rawmemchr) __rawmemchr_ppc attribute_hidden;
 extern __typeof (__rawmemchr) __rawmemchr_power7 attribute_hidden;
 # ifdef __LITTLE_ENDIAN__
 extern __typeof (__rawmemchr) __rawmemchr_power9 attribute_hidden;
+extern __typeof (__rawmemchr) __rawmemchr_power10 attribute_hidden;
 # endif
 
 # undef __rawmemchr
@@ -34,6 +35,9 @@ extern __typeof (__rawmemchr) __rawmemchr_power9 attribute_hidden;
    ifunc symbol properly.  */
 libc_ifunc_redirected (__redirect___rawmemchr, __rawmemchr,
 # ifdef __LITTLE_ENDIAN__
+		     (hwcap2 & PPC_FEATURE2_ARCH_3_1)
+		     && (hwcap & PPC_FEATURE_HAS_VSX)
+		     ? __rawmemchr_power10 :
 		       (hwcap2 & PPC_FEATURE2_ARCH_3_00)
 		       ? __rawmemchr_power9 :
 # endif
